Which Method Should I Use to Promote New Products?

A new product launch is one of the most exciting things you can do to build your online business. It is also one of the most difficult things to do. The reason for this is that you are going to be asking people to pay money for something that has not been tested yet. There are several ways to go about doing this. You can use a PPC campaign, a press release or a joint venture partner. Each of these methods has its pros and cons. Let’s take a look at each of them in detail.

PPC Campaigns

PPC stands for Pay Per Click. This is where you put up a link on Google or Yahoo that links to a landing page that contains a sales pitch for your product. When someone clicks on it, they are taken to your sales page. Google and Yahoo charge you when someone clicks on your ad. You can bid on keywords that have high search volume and low competition. If you get a lot of clicks, you will make money.

Pros:

o Cost effective – PPC campaigns can cost as little as $0.01 per click.

o Easy to set up – Most PPC providers will give you step by step instructions on how to set up an ad.

o Quick to implement – Once you have setup the ad, you can start making money immediately.

Cons:

o No guarantees – The amount of traffic you receive depends on the number of clicks you receive.

o Low conversion rates – People who see your ads may not buy your product.

Press Releases

This is a great way to get exposure for your product. A press release is basically a press release with a link to your website at the end. You can submit a press release to hundreds of publications all over the world. This will give you free publicity. You will need to write a press release and then submit it to a few sites.

Pros:

o Free publicity – Getting a press release published gives you free publicity.

o Easy to implement – Press releases are easy to write and submit.

o Can be done anywhere – You can submit a press release from your home computer.

Cons:

o Not guaranteed – Press releases are not guaranteed to get published.

Joint Ventures

A joint venture is where you work with another company to sell their product. You will need to find a company that has a product that you think will sell well. Then you will need to come up with a marketing plan to promote the product. You will need to get some samples of the product and test it out. Once you are satisfied, you can offer the product to the other company for sale.

Pros:

You will get a cut of every sale made through your joint venture.

You will have the benefit of testing the product before offering it to the public.

Cons:

You will need to spend time finding a product to market.

There are pros and cons to each method of getting new products into the market. You will need to decide which method you want to use based on what you want to accomplish.

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