The Huel Marketing Strategy that Nets £70M in Annual Sales [Digital Marketing Deep Dive]

Join us as we take a digital marketing deep-dive into meal replacement brand Huel———Get a Free Marketing Review ➡️

Huel. There’s a good chance you’ve seen one of their adverts on Instagram, Reddit or Twitter. If you’re all about the #FitnessLife, you’ve definitely heard of them.

Founded in 2014, Huel is a direct-to-consumer nutrition brand that sells vegan-friendly powdered food. In just seven years, the company now generates £70 million in annual sales.

And their digital marketing strategy plays a big role in making that happen.

Join us as Head Ninja Tim takes a deep dive into Huel’s digital marketing strategy and breaks down the tactics they used to carve a niche in the saturated protein and fitness supplement industry.

This time around, we’re focusing on five key areas.

➡️Their positioning and messaging
➡️Their website
➡️Their traffic strategy
➡️Their search visibility
➡️Their email marketing strategy

We also touch on untapped opportunities Huel can explore to grow their campaigns even further.


Here’s a special treat from ContentKing for our YouTube followers and podcast listeners! Go to and get a FREE 28-day extended trial of ContentKing, the live SEO audit tool for digital marketers.

⏲ Timestamps
00:00 — Introduction
02:05 — Huel’s Positioning and Key Marketing Messages
06:30 — The “Hueligan” Strategy
08:09 — Huel’s Website
15:23 — Huel’s Traffic Strategy
19:58 — Huel’s Search Visibility
30:43 — Huel’s Email Marketing
34:50 — Key Takeaways

🔗 Links and Resources
Huel –

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