STRATEGIC ACUMEN FOR PRODUCT LEADERS
HARNESS THE CRAFT OF STRATEGY TO PLOT PRODUCT SUCCESS IN A COMPETITIVE MARKETPLACE
Chart business success by designing and executing winning product strategies with enhanced ROIs. In product management, strategy is not a “one and done” deliverable. Nor is it something that is addressed only during planning season or each time the roadmap is updated. Great product managers engage in strategic thinking and execution every day – from the identification of lucrative market opportunities to the development of the product portfolio and its go-to-market execution. Many clients of our Product Management advisory service are struggling to identify and train on the right strategic behaviors.
Strategic product managers take the time to clearly understand the customer’s business problem from their point of view so they can truly offer products that add value instead of just improving on currently available, often substandard solutions. Additionally, they take a thoughtful approach to investigate market opportunities in order to find attractive, strong candidates – based on the organization’s sales, marketing and product competencies.
What will you Learn?
Strategic thinking ability by understanding the language of business.
Craft strategies by critically reflecting on existing tools and theories of strategy.
Best practices to successfully execute on the business plan within an existing company.
Top skills you will learn
Portfolio Management (BCG, GE McKinsey), Product Strategy, Business Strategy, Corporate Strategy, Competitive Analysis
Anyone who wants to move into senior leadership roles building and communicating strategy to stakeholders –
Mid level Managers, Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, Business Analysts, Consultants, Entrepreneurs