Heard of Gymshark?
Created by @Ben Francis and Lewis Morgan,@Gymshark is a billion-dollar gym clothing brand that has rewritten the eCommerce rule book.
In this episode I am covering the following topics.
00:00 – Intro
00:36 – History of Gymshark
05:40 – Negative cash conversion cycle
08:12 – Web site review
12:22 – Mobile site review
15:20 – A missed opportunity?
17:22 – Collections page
19:24 – Checkout page
20:28 – Product page
23:54 – Speed test
25:40 – A word about on-site reviews
27:00 – Email flows
30:28 – Order confirmation email
32:28 – Timing your emails and email frequency
34:02 – Consistency
35:58 – Review email
36:36 – A look at Gymshark digital marketing
45:42 – Organic strategy
47:00 – Product Selection
48:38 – Product review
Hope you enjoy it! Please ask any questions you may have in the comments section, I’ll try to respond as much as I can.
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