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Secrets of Gymshark

Heard of Gymshark?

Created by @Ben Francis and Lewis Morgan,@Gymshark is a billion-dollar gym clothing brand that has rewritten the eCommerce rule book.

In this episode I am covering the following topics.

00:00 – Intro
00:36 – History of Gymshark
05:40 – Negative cash conversion cycle
08:12 – Web site review
12:22 – Mobile site review
15:20 – A missed opportunity?
17:22 – Collections page
19:24 – Checkout page
20:28 – Product page
23:54 – Speed test
25:40 – A word about on-site reviews
27:00 – Email flows
30:28 – Order confirmation email
32:28 – Timing your emails and email frequency
34:02 – Consistency
35:58 – Review email
36:36 – A look at Gymshark digital marketing
45:42 – Organic strategy
47:00 – Product Selection
48:38 – Product review

Hope you enjoy it! Please ask any questions you may have in the comments section, I’ll try to respond as much as I can.

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BeProfit – https://beprofit.co/?utm_source=Davie_Fogarty&utm_medium=Davie_Fogarty&utm_campaign=beprofit_aug

Calendly – https://calendly.grsm.io/4unaidggsp0p

Charm – promo code DAVIE (50% off a Starter or Professional plan) https://charm.io/

Copy.Ai – https://www.copy.ai?via=david-fogarty

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Jungle Scout – https://junglescout.grsm.io/daviefogarty

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Namecheap: https://www.namecheap.pxf.io/0Jd5W3

Optimonk – https://www.optimonk.com?p_id=58318642

Postscript – https://postscript.grsm.io/TheDavieGroup

VidIQ – https://vidiq.com/daviefogarty

Drop a comment below if you’ve got any questions, feedback or videos you’d like to see in the future! I’d love to know.

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#gymshark #gymsharkhaul #benfrancis #gymsharkreview

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