Colormatics created a series of tasting videos that compared each whiskey as defined by the cask it uses and the distillation age. Paired with incredible product shots, each video is a celebration of craftsmanship and style.
Product Tasting Video Success:
The Macallan launched the advertisements to great fanfare, establishing their new packaging and new portfolio as both excitingly fresh and still at home within the iconic brand.
“Colormatics made it look easy (though it definitely was not) and the end production went off without any bumps.” – Andrew Pearson, M BOOTH.
Read full Case Study on the Colormatics website: https://www.colormatics.com/case-study/the-macallan
With the help of the Raquel Raises, the National Brand Ambassador to Macallan, Colormatics was commissioned to make this piece to promote one of the most premium scotch whiskeys distributed around the globe. The Sherry Oak is a single malt that is only offered after it has been aged for either 12, 18, or 25 years.
#productadvertising #productvideomarketing #macallan #whiskey #scotchwhisky #colormatics