101928_78f0_13

Product Management & Marketing: Personas

Enter your Email Address

This course is about building “buyer personas” for business-to-business (B2B) markets.

  • How good are you are preparing a persona as part of your go-to-market plan?
  • And, how creative can you be if you don’t have a market research budget?

I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked — the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

This course contains:

  • Approximately 2 hours of video lectures.
  • Detailed description of my 10-step persona building process.
  • Download my persona template and learn about the 3 most critical components.
  • Examples of real personas created by real marketers in B2B companies.
  • Quizzes to test your knowledge.
  • Answers to frequently asked questions.
  • And more!

More info at Udemy.com

Previous Post
560388_91e3_3
Product Review

How to Start an Amazon FBA Store on a Tight Budget

Next Post
maxresdefault
Product Review

Internet Marketing Profits Review

Leave a Reply

Your email address will not be published. Required fields are marked *