“Going to market is just the process of convincing people that your new way is better than the status quo.”
In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market strategy.
In this powerful product launch blueprint, you will learn:
The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
The 5 Cs of target market composition
Powerful tools for customer segmentation marketing and targeting
How to determine potential demand with market sizing
How to generate the maximum demand for your product launch
Proven methods for determining your optimum product price
Common product launch problems and how to address them
Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.
– Value proposition design
– Value proposition calculation
– How to be a successful entrepreneur and how to launch a business
– Go-to-market planning and go-to-market strategy (comprehensive go to market details)
– The secrets of selling products the Silicon Valley way
– Product pricing
– Marketing strategy
– Software marketing
– How to develop a SaaS marketing plan
– Digital go to market strategy & general go to market marketing
“One of the best product marketing books on the market!”