Lessons Learnt From Peloton’s $360 Million Marketing Strategy [Digital Marketing Deep Dive]

Find out what lessons can be learnt from Peloton’s $360 Million Marketing Strategy ——— Get a Free Marketing Review ➡️

In this video, I’ll unpack the marketing strategy responsible for fitness super brand Peloton’s impressive growth story, and what business can learn from their decisions.

It’s safe to say that I was shocked by some of my findings.

I’ll begin by taking you through who Peloton are, their predicted growth in 2021 and how their business model operates to give you some key bits of background on how they operate.

I then take a deep dive into how they’ve been able to achieve their current high level of brand awareness, as well as the steps Peloton have taken with their digital marketing strategy to help fuel their growth.

*Spoiler Alert* – when it comes to digital marketing, as it turns out, they are really not doing that great.

From a lack-lustre YouTube Channel to the untapped potential of their Facebook page, I’ll explore what else they could be doing to take things to a new level.

At the end of the video, I touch upon the crucial lessons learnt from Peloton’s marketing successes and shortcomings, providing you with valuable insights into how you can apply these findings to ensure the success of your own business’ digital marketing strategy.

Trust me, there is a lot to unpack here, but you’ll have to watch the video to find out more.

⏲ Timestamps
00:00 — What’s in this video?
01:13 — What is Peloton?
03:04 — Business Model
05:57 — Brand Awareness
07:45 — Digital Marketing Strategy
21:03 — Lessons Learnt

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