Shopify makes it super easy to build an eCommerce store. Here’s how to make sure you’re marketing it properly.———Get a Free Marketing Review ➡️ https://exposureninja.com/review/
Powering 1.7 million businesses across more than 175 countries, Shopify is an eCommerce platform that makes it super easy for any retail business to build an online store.
But after setting up your site, what’s next? Unfortunately, you can’t take a “build it and they will come” approach to eCommerce. If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common:
An effective digital marketing strategy.
At Exposure Ninja, we’ve helped hundreds of eCommerce businesses on Shopify and other online retail platforms build a killer digital marketing strategy that generates leads and sales.
Today, it’s your turn. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy.
00:00 — Introduction
02:50 — Attributes of a Shopify Digital Marketing Strategy
09:37 — 3 Pillars of a Shopify Digital Marketing Strategy
10:01 — Conversion
13:05 — Paid Traffic Channels
14:39 — Social Ads
17:52 — Search-based Ads
20:38 — Organic Traffic Channels
20:58 — Influencer Marketing
24:24 — Organic Search
32:01 — Reengagement
35:21 — Bringing Everything Together
🔗 Resources and Links
Black Orchid Gifts
Flat Tummy Co
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
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