Join us as we take a deep-dive into Boohoo’s marketing tactics ——— Get a Free Marketing Review ➡️ https://exposureninja.com/review/
In this episode, we take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse.
Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. This time around, we’re focusing on five key areas.
– The user experience (UX) on Boohoo’s mobile website
– Their social media strategy
– Their influencer marketing strategy
– Their search strategy, both organic and paid
– Their YouTube strategy
We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns.
00:00 — Introduction
01:02 — Boohoo’s history
02:44 — Boohoo mobile site review
12:56 — Boohoo social media strategy review
15:09 — Boohoo’s 3 types of influencers
16:26 — Boohoo YouTube strategy review
17:56 — Boohoo search strategy review
22:25 — Boohoo paid search strategy review
24:57 — Key takeaways
🔗 Mentioned Resources
Boohoo – https://www.boohoo.com/
Boohoo 2020 Annual Report – https://www.boohooplc.com/sites/boohoo-corp/files/all-documents/result-centre/2020/boohoo-com-plc-annual-report-2020-hyperlink.pdf
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
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