Digital Marketing Fundamentals

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Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

This course introduces to the basics of Digital Marketing and will provide a basic understanding of Search Engine Optimization, Social Media Marketing, Email Marketing and Inbound Marketing.

What will you Learn?

  • Understand the landscape of Digital Marketing

  • Learn the tools and techniques of Website Marketing

  • Develop a Social Media Marketing Plan and be able to use its elements

  • Implement a Social Media Lead Generation Plan using various social platforms

  • Learn Growth techniques for customer acquisition

Top skills you will learn

SEO, Inbound Marketing, Social Media Marketing, Analytics

Ideal For

Anyone who is looking to get an understanding of digital marketing should take this digital marketing course. Any of these roles can benefit from this Digital Marketing certification training:

Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs

Course Curriculum

  • Chapter 1: Introduction to the course

  • Chapter 2: Introduction to Digital Marketing

  • Chapter 3: Search Engine Optimization

  • Chapter 4: Social Media Marketing

  • Chapter 5: Email Marketing

  • Chapter 6: Inbound Marketing

  • Chapter 7: PPC Advertising

  • Chapter 8: Analytics

  • Chapter 9: Case Study – B2B and B2C

More info at Udemy.com

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