Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often falter.
If you are someone who never formally studied marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. By the end of this course you should be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix, marketing channels, new product development and handling marketing research information. This is a business fundamentals course on marketing, so newcomers are welcome.