Account Based Marketing (ABM) 2021 – B2B Marketing Strategy

Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy.

Some Statistics:

  • 67% of brands leverage account-based marketing – Hubspot

  • 62% of marketers say they can measure a positive impact since adopting ABM – Forrester

  • 87% of account-based marketers say that ABM initiatives outperform other marketing investments – ITSMA

  • Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates – MarketingProfs

  • 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates – TOPO

  • Companies dedicated 29% of their marketing budgets to ABM in 2019 – Engagio

If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it as your one-stop guide for Account-based marketing.

**Update Mar 2021**

  • Added “Tech stack features checklist”

  • Added 1 downloadable “Campaign creation worksheet”

**Update Jan 2021**

  • Added “Simple ABM flow for example”

  • Changed the Audio.

  • Minor video enhancements.

  • Added 2 downloadables.

**Update Nov 2020**

  • Added Practice test

  • Added 1 downloadables

  • Removed typos

More info at Udemy.com

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