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Learn the basics of Experimentation (aka A/B or AB testing) that all Product Managers should know in about an hour!
At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We’ll explore:
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When should you run Experiments?
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10 important terms in Experimentation
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The Experimentation process
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Developing an Experimentation roadmap
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Building the team
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How to nurture an Experimentation culture
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Communication
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Documentation
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Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)
