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Wearable Technology Marketing & Product Strategy Integration

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As marketers and entrepreneurs, staying current on emerging technologies is often pushed to the bottom of your to-do list. Navigating unchartered channels can be tricky, especially if you don’t always know what they are or why you’d want to use them. But what if you could use them could stand out from the crowd? Wearable technologies, Virtual and Augmented reality are becoming more and more important for both marketers and product developers.

This course aims to demystify wearable technologies, so you can begin utilizing them now, as part of your product or marketing strategy. Wearable technology is widely forecast to be one of the most disruptive technology developments since the smartphone. Juniper Research forecasts the wearable market to grow from $1.4 billion in 2014 to $19 billion by 2018. Can you really risk not considering this rapidly growing opportunity?

Why this course?

Versastyle Consulting has extensive expertise in digital marketing strategy, product management, eLearning, animation, web/app development and wearable technologies. This diverse experience provides insights from different angles, which dramatically benefits your learning process. After completing this course you will hold a competitive advantage over others and will be able to add tremendous value to your clients by integrating wearables into your strategy.

What will I learn?

This course comprised of over 3 hours of content including 30 lecture videos that will provide you with meaningful tools and inspirational case studies, which will allow you to confidently begin exploring wearable technologies.

What am I going to get from this course?

  • An in-depth understanding of what wearables are, who is wearing them, where are they being worn and why it’s emerging as an important new marketing channel
  • Gain the background knowledge to have a holistic view of their market growth potential and future integration with the Internet of things
  • Understanding of the breadth of opportunity afforded by virtual/augmented reality towards the breaking down of barriers between online and physical worlds
  • Important considerations to successfully integrate wearables into your product or marketing strategy and how to measure success
  • Knowledge of tactics to not only to advertise through wearables but use them to gain market intelligence, extend your brand’s experience, create innovative marketing campaigns and gain sentiment through reducing friction
  • Have a clear sense of the design best practices and limitations of each device to inform your creative decisions
  • 30 Lectures of quality, fully animated videos with tons of useful examples, case studies and interviews with marketing and wearable technology professionals
  • Be inspired by real world case studies showcasing industry leaders to gain the confidence to implement wearable technologies into your strategies now!
  • More info at Udemy.com

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